Luisa Bustos - Copywriting, Media and Communications

About

I am a hands-on communications, media and public affairs professional with more than 10 years experience in journalism and corporate communications roles.

I have a wide range of skills and provide a suite of communications services ranging from strategy development and execution and issues management through to corporate writing, journalism, newsletter writing, copywriting, property writing and media relations. No job is too small or too large.

My clients continue to work with me because I am professional and responsive and take the time to understand their business and their needs. I pride myself on delivering projects in a timely manner, offering excellent value for money.

My experience stretches across a range of sectors and topics including IT, health, design, property, fashion, disability services, the arts, charities and travel. I have a particular interest in working with the not-for-profit sector and creative industries.

I previously held full-time journalism and corporate communications roles with organisations including IDG Communications, CHOICE, St Vincents & Mater Health Sydney and Standards Australia.

Since becoming an independent communications specialist, I have worked on projects with:

• Good Design Australia (Australian International Design Awards)
• Kathy Jones & Associates
• Northcott Disability Services
• The Curran Foundation (supporting St Vincent's Hospital)
• Tonic Connective (creative design agency)
• Royal Agricultural Society of NSW
• Raine and Horne Marrickville
• Dying with Dignity
• ActionAid

Others clients have included:

• Investment Property Managers - IPM
• DEPPRO (property depreciation specialists)
• Australian Technology Park
• Holler Sydney (digital agency)
• University of New South Wales Built Environment Faculty
• Love Rouge

Recent Awards & Achievements

• Recipient of Silver Award in the 2011 Australasian Reporting Awards for Northcott Disability Services 2010/11 Annual Report - copywriting and project management
• Very successful media campaign for 2012 Australian International Design Awards, including a press event with 2012 winner and Hollywood director James Cameron and significant media coverage including the Sydney Morning Herald, Daily Telegraph, Channel Nine News and others.
• Curran Foundation Speaker Series - assisted in the development of the inaugural Inside St Vincent's speaker series featuring specialists from the St Vincent's campus. My role included ideas generation, copywriting for marketing collateral and the development of speaking notes. The Inside St Vincent's speaker series has been very well received and will continue in 2013.

Resume available on request. Contact me on luisa@luisabustos.com or 0416 046 234 to talk about your communications needs and requirements.

Services

• Copywriting

  Brochures, newsletters, reports, marketing collateral, fundraising collateral, websites and SEO, invitations, handouts, flyers, social media. Includes editing, proofing, project management

• Media management and public relations

  Media campaign development and execution, media release writing, pitching and follow-up

• Corporate communications

  External communications, internal communications, stakeholder communications, corporate communications, issues and crisis management

• Annual Reports

  Editing, writing and project management

• Proposal writing

  Includes writing stakeholder and community engagement and communications strategy proposals for large infrastructure and development projects

• Stakeholder/community consultation and engagement

  Includes facilitation of workshops and information sessions

• Property listings

  Copywriting - short turn-around, creative, engaging copy that attracts buyers

• Issues/crisis management

  Protecting your company and brand

• Print and online publications

  Editing, writing and production management

• Document proofing and editing

  Thorough proofreading and editing with an eye for detail and consistency

• Website content development

  Includes editing, copywriting, image sourcing

• Journalism

  Feature articles, news articles, writing and editing on a broad range of topics including travel, IT, health, property, design and other topics.

• Speech writing

Past & Present Clients

"Over many years I've come to know Luisa she always "gets it". She understands the brief, asks the right questions and gets the style and content just right. She turns a job around quickly and is always responsive... even from a hammock in Colombia. She's a great extension of my team."

- Kate Evans, Communications Manger, Royal Agricultural Society of NSW

"Luisa did an amazing job on the media for this year's Australian International Design Awards, securing coverage in the Sydney Morning Herald, on Channel Seven's Sunrise and in various design and consumer magazines. Her writing style is fresh, clear and concise and over the years she has worked with us, she has always been professional, building strong relationships with the media and the design industry. We're delighted to be continuing to work with Luisa."

- Stephanie Pemberton, Program Director, Good Design Australia (Australian International Design Awards)

Portfolio

• Northcott Disability Services Annual Reports - 2011 and 2012

  BRIEF:

  Write, edit and project manage the production of this major publication.

  SERVICES:

  Content generation, writing, editing, project management, photo/art direction, proofing. 2011 Annual Report - Winner of Silver Award in 2011 Australasian Reporting Awards
  View 2011 Annual Report (12.4MB pdf)
  View 2012 Annual Report (11.9MB pdf)

• 2012 Australian International Design Awards

  BRIEF:

  Write and execute a media campaign to promote winners in the 2012 Australian International Design Awards, by Good Design Australia. This included managing a special media campaign to leverage off the appearance of Hollywood Director and 2012 winner James Cameron in Sydney to accept the top prize.

  SERVICES:

  Media campaign strategy development, media release writing and distribution, story pitching, social media, press event management and facilitation, media photography management, proactive and reactive media relations.
  View SMH Article (4.7MB pdf)
  View Daily Telegraph Article (5.2MB pdf)

• Curran Foundation Bequest Brochure

  BRIEF:

  Develop, write and edit a new bequest brochure to encourage supporters and outsiders to leave a gift to the Foundation in their will.

  SERVICES:

  Concept and content development and generation, writing, editing and proofing.
  View (692KB pdf)

• Curran Foundation Inside St Vincent's speaker series

  BRIEF:

  Produce a DL size program for five speaker events featuring medical and research specialists from the St Vincent's campus. Aim is attract supporters to the events

  SERVICES:

  Copywriting, editing and proofing.
  View (600KB pdf)

• Tonic Connective - Women in Trades campaign/concept development

  BRIEF:

  Develop a branding and awareness strategy to promote women in non-traditional occupations (Office for Women's Policy)

  SERVICES:

  Concept development, copywriting, brainstorming, ideas creation.
  View (4.7MB pdf)

• TRAVEL ARTICLE REAL TRAVEL UK MAGAZINE

  BRIEF:

  Write a three-page feature travel article about the 2011 Wenger Patagonia Expedition Race, following my experience as a Volunteer Journalist with the Chilean adventure race.

  SERVICES:

  Interviewing, writing, sourcing photography.
  View (1.6MB pdf)

• 2011 AUSTRALIAN INTERNATIONAL DESIGN AWARDS Media Campaign

  BRIEF:

  Write and execute a media campaign to promote winners in the 2011 Australian International Design Awards, by Good Design Australia.

  SERVICES:

  Media campaign strategy development, media release writing and distribution, story pitching, social media.
  View Article