I am a well-respected communications and media professional with exceptional writing and organisational skills. I have extensive experience in copywriting, corporate communications, internal communications, media management, journalism, stakeholder engagement and public affairs.
My experience includes more than 10 years in sectors including health, property, disability services, design, the arts, charity sector, corporate and travel.
M: 0416 046 234
I am a hands-on communications, media and public affairs professional with more than 10 years experience in journalism and corporate communications roles.
I have a wide range of skills and provide a suite of communications services ranging from strategy development and execution and issues management through to corporate writing, journalism, newsletter writing, copywriting, property writing and media relations. No job is too small or too large.
My clients continue to work with me because I am professional and responsive and take the time to understand their business and their needs. I pride myself on delivering projects in a timely manner, offering excellent value for money.
My experience stretches across a range of sectors and topics including IT, health, design, property, fashion, disability services, the arts, charities and travel. I have a particular interest in working with the not-for-profit sector and creative industries.
I previously held full-time journalism and corporate communications roles with organisations including IDG Communications, CHOICE, St Vincents & Mater Health Sydney and Standards Australia.
Since becoming an independent communications specialist, I have worked on projects with:
Others clients have included:
Resume available on request. Contact me on email@example.com or 0416 046 234 to talk about your communications needs and requirements.
"Over many years I've come to know Luisa she always "gets it". She understands the brief, asks the right questions and gets the style and content just right. She turns a job around quickly and is always responsive... even from a hammock in Colombia. She's a great extension of my team."
- Kate Evans, Communications Manger, Royal Agricultural Society of NSW
"Luisa did an amazing job on the media for this year's Australian International Design Awards, securing coverage in the Sydney Morning Herald, on Channel Seven's Sunrise and in various design and consumer magazines. Her writing style is fresh, clear and concise and over the years she has worked with us, she has always been professional, building strong relationships with the media and the design industry. We're delighted to be continuing to work with Luisa."
- Stephanie Pemberton, Program Director, Good Design Australia (Australian International Design Awards)
Write, edit and project manage the production of this major publication.
Content generation, writing, editing, project management, photo/art direction, proofing. 2011 Annual Report - Winner of Silver Award in 2011 Australasian Reporting Awards
View 2011 Annual Report (12.4MB pdf)
View 2012 Annual Report (11.9MB pdf)
Write and execute a media campaign to promote winners in the 2012 Australian International Design Awards, by Good Design Australia. This included managing a special media campaign to leverage off the appearance of Hollywood Director and 2012 winner James Cameron in Sydney to accept the top prize.
Media campaign strategy development, media release writing and distribution, story pitching, social media, press event management and facilitation, media photography management, proactive and reactive media relations.
View SMH Article (4.7MB pdf)
View Daily Telegraph Article (5.2MB pdf)
Develop, write and edit a new bequest brochure to encourage supporters and outsiders to leave a gift to the Foundation in their will.
Concept and content development and generation, writing, editing and proofing.
View (692KB pdf)
Produce a DL size program for five speaker events featuring medical and research specialists from the St Vincent's campus. Aim is attract supporters to the events
Copywriting, editing and proofing.
View (600KB pdf)
Develop a branding and awareness strategy to promote women in non-traditional occupations (Office for Women's Policy)
Concept development, copywriting, brainstorming, ideas creation.
View (4.7MB pdf)
Write a three-page feature travel article about the 2011 Wenger Patagonia Expedition Race, following my experience as a Volunteer Journalist with the Chilean adventure race.
Interviewing, writing, sourcing photography.
View (1.6MB pdf)
Write and execute a media campaign to promote winners in the 2011 Australian International Design Awards, by Good Design Australia.
Media campaign strategy development, media release writing and distribution, story pitching, social media.